Strategic link building is a realm where quality and quantity both matters. It is much more than link exchange. A strategic link building program comprises two or more link building initiatives. For this, you need relevant links and good numbers of them.

How to get links that are relevant and reliable too?

Webinars
Forums
Content Syndication Resources
Blog
Job Hunt Posts
Press Releases
Online Videos
Online Maps

Along with that, Networking is the buzzword of today. E-mail newsletters, press releases, handouts and messaging will create awareness of your site. Explore the potential of blogging. Your interaction with fellow bloggers will cause them to blog about you and you will be noticed in the virtual world. Contributing to e-zines will give you a good ranking in search engines. You will get exposure to most of the traffic and the content which you have syndicated or posted will get references in other posts and articles too.

Know whom are you up against.

Never underestimate your competitors. But first, try to figure out who are they. Businesses bigger than you are not your rivals but the websites that are ranking among top three in major search engines against specific keywords. After that, your next step should be analysis. X-ray their back-link portfolios, linked contents, pages, anchor texts etc. There are many SEO tools that can help you out and give you desired outcome in real time. Once, you have all the details with you figure the best strategic link building for your website.

Understand the needs, desires and expectations

You should know the pulse of customers. That is how they search. What is the first thing that comes to his mind related to your product? Which keywords mean what? For instance if ‘A’ keyword brings visitor who wants more information; there would be ‘B’ keywords for ones who are looking for some serious trading.

To understand this, keep your eyes wide open and antennas of brain ready for response to the ever changing trends of market and consumers.

You must link out to attract relevant links. You must carefully monitor the links first and get linked to most popular ones. It can also attract the manufacturers and retailers to your site thus generate revenues for your business.
You should also understand that your content should be worthy of your visitor’s time. It should be sharp, insightful and to the point. Retain the keywords but avoid stuffing them.

You should take care of the fact that which part of content is attracts which link. Rather than throwing a handful of sites or blogs and flooding those with duplicated or good-for-nothing content, go for quality content on one or two sites.

Understanding the link opportunities also plays significant role in strategic link building campaigns. You need to know the nature of queries entered by customers. It’s a smart strategic move to understand your target audience. Conduct surveys and studies about the market you are exploring to figure out the USP for your site and maintain links in accordance with that.